ORA Land has introduced BluBay, a 60-acre luxury plotted development in Karjat, Maharashtra, aimed at buyers interested in second homes, villa plots, and lifestyle-driven investments within the growing Mumbai Metropolitan Region. This launch coincides with the rapid infrastructure development in the Mumbai 3.0 corridor, including significant projects such as the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and the Navi Mumbai Metro expansion, all anticipated to enhance connectivity between Mumbai and emerging areas in the region.
Karjat is gaining popularity among second-home buyers and investors due to its proximity to Mumbai, scenic natural environment, and more affordable entry costs compared to established property markets in Mumbai. BluBay is designed with 325 premium villa plots, a 35,000-square-foot clubhouse, over 60 lifestyle amenities, and a 60,000-square-foot lagoon. The development aligns with ORA Group’s “#T60Life” concept, presenting it as a lifestyle destination approximately 60 minutes from Mumbai.
The company is especially targeting Non-Resident Indians (NRIs) in the Gulf Cooperation Council (GCC) region, where investing in Indian real estate remains a significant consideration. According to ORA Land, there is a growing preference among buyers for properties that offer a blend of long-term value potential and recreational, wellness, and nature-centric amenities. Unnati Varma, Director of ORA Land by ORA Group, noted that the evolving infrastructure in the Mumbai area is reshaping how NRIs assess property prospects, with increasing interest in emerging destinations that provide connectivity and lifestyle advantages.
The BluBay project is further promoted through a collaboration with Indian cricketer Suryakumar Yadav, who acts as the brand ambassador for the #T60Life campaign. This campaign emphasizes themes of wellness, balance, and lifestyle. ORA Land anticipates that Karjat’s strategic position within the burgeoning Mumbai 3.0 corridor will enhance its attractiveness to those seeking residential and second-home options outside the well-established areas of Mumbai.
For more information, interested parties can contact Parth Gohil at ORA Land or visit their website at https://blubay.in/.
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